2020 and 2021 saw a distinct reduction in membership retention among a variety of organizations. There are numerous reasons for this, some involving internal management, some involving factors beyond an organization’s control. The health scare of 2020, which has managed to extend into 2022, has been a big factor impacting memberships overall.
Still, this isn’t the only reason there’s been a steady decline in membership over the last several decades. With smartphones, Internet of Things (IoT) devices, decentralized working environments, and general global commerce, people are busier than ever.
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